Provide information to your local GP’s and medical centres.
Write to them and explain the service, offer to meet with them personally and go over the service in more detail. Explain that it is a multidisciplinary approach to a patients care, that you are not in competition with them and that you hope to help enforce the message they are giving their patients and that it will assist them by providing valuable information about their patients medication use. Reiterate that it is a concordance review focusing on the patients use of medicines, and that it is not a clinical review.

Inform your staff.
Explain the reason for providing the service and get them actively involved in the recruiting of patients. Provide your staff with basic information on the eligibility criteria for the service, how to identify these patients and how to promote Medicine Use Reviews within the pharmacy. The use of posters and leaflets will promote the service further and will attract potential customers.

Utilise your Patient Management Records to identify possible candidates.
Flag patients in your PMR software and have a chat with them about the service when they next come in store, offer to provide some more information to take home with them or book them in for an appointment if they are agreeable.

Empower your staff to recruit.
Your staff have the opportunity to inform patients coming in store about the new service. They could introduce the service to patients by saying, "Mrs (Brown), we now offer a free service called Medicines Check - it’s an opportunity for you to ask any questions or voice any concerns you may have about your medicines. Do you have a few minutes to speak with our pharmacist about it or we can arrange a more suitable time for you to come back?".

Be aware of daily routines and quiet times.
If you feel a patient needs an MUR and you have the time to do it, ask them if they have the time free to sit down and go over their medicines—reiterate that it won’t cost them anything. Remember to advise your staff when the best time is to refer patients to you also.